Business... Branding... Marketing... It's all about solving a problem. Seeking out the issues your dream audience may face and slipping a ready made solution right under their nose.
The dude who invented masking and cellophane tape didn't build his empire on the notion that people "just liked sticky things". He created a phenomenon because he provided a way to fix things that were broken. An innate human need; both physically and emotionally.
It's about impact. It's about influence.
Two core elements that should flow through erry damn part of your content.
This helps to create your STORY 👊🏽📚 So dig deep. Gain clarity on how you are truly helping your customers. And then make sure your copy sings that message. Loud and clear 🔊 ...